Australian Paralympic Committee
It was such a pleasure to recently work with the Australia Paralympic Team & Channel 7 on the 7Parathon. The first live TV event of it’s type designed to help raised much needed funds to get our Paralympic Team to Rio de Janeiro for the 2016 Olympics. The event raised over $1,700,000 dollars, an amazing effort from sponsors & the public.
It was a live to air extravaganza with top TV, sporting & celebrity talent lending a hand from Steve Waugh, to current Australian Cricket Captain Micheal Clark, to Guy Sebastian, the Weekend Sunrise team & supported by the likes of Toyota, Cadbury, Woolworths, Allianz & more.
The brief was to cover the full event on Saturday morning & do a rush edit ready for publishing Monday morning including a native Facebook edit, Instagram cut & YouTube version – which we delivered to a very happy client.
The native Facebook video has had +13,000 views organic, 128 shares & received more than +600 likes for strong engagement for all stakeholders so far.