From the iMedia website.
The Number’s Up for Jim Carrey on YouTube
February 20, 2007
Creative Showcase
New Line Cinema explores the dark obsessions of the YouTube community with a branded page that lets users create video confessionals to promote “The Number 23.”
“I thought I was a seasoned Web 2.0 guy, but this is the first commercial campaign I’ve seen that successfully pulls off the re-skinning of a branded YouTube page. From a viral marketing perspective, this YouTube campaign site hits on all cylinders (as you’d suspect from anything YouTube does). Subscribe to all the user-generated content for this site, send to a friend, share the channel– these are just the basics. The main call-to-action of the site is to submit a video of one of your darkest secrets, confessions or obsessions to be eligible to win $2300.” – Ryan Buchanan, CEO, eROI
SKINNED WEBSITE www.youtube.com/number23
Jamie is passionate about people, business and technology. He works at Next Digital one of Australia's big 5 full service digital agencies across a range of SMEs to large ASX listed companies. He is an Account Director with a wealth of experience and enjoys mountain biking, Muay Thai/BJJ, reading, business thinking and technology.