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An animated case study of the marketing activites completed for the integrated 2011 ICAA Student Challenge marketing campaign featuring:
- Display flash banners
- eDM
- iPad site for use by RMs
- Teaser video
- FB landing page
- Web site build (forums, video, full CMS functions, member & team management functions) with Facebook connect API to closely integrate social and more…including a range of ad units from iFrames to banners and a design guide tor ATL
- The campaign was integrated across the Mitchell’s from TV spots, to print, to online, to SEO, to PR, direct and experiential
- The work also covered of a ranger of broader strategy pieces/recommednation designed to compliment the brand (Assets) in future years which included leveraging content
- Here is a link to the finalists video & awards night (well done ICAA)
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Jamie is passionate about people, business and technology. He works at one of Australia's big 5 full service digital agencies across a range of SMEs to large ASX listed companies. He is an Account Director with a wealth of experience and enjoys; mountain biking, Muay Thai/BJJ, reading, creative business thinking and technology.