Big Pond Pose Sit Com Question – brand funded content
This is a favorite subject of mine.
What is interesting is that Telstra has the financial means to get this happening.
Never mind the multi platform syndication platforms it has access to.
WIth the $60 000 000 profit reference, it sounds like the syndication models have come of age.
Where are the content creators who are setting up, marketing, and driving people to their existing long form television content?
It would be perfect for a number of youth brands, you control the revenues streams and attract, command a loyal audience with which to further leaver your brand.
Use your assets more than once, re-sell advertising across them, upload you back catalog, target advertising, create value and future sponsor ship rights opportunities as you expand your audience.
Long tail your older content.
Did I mention that you CONTROL all revenues and audience?
Contact me if you would like to know more.
JA
Jamie is passionate about people, business and technology. He works at Next Digital one of Australia's big 5 full service digital agencies across a range of SMEs to large ASX listed companies. He is a Senior Account Manager with a wealth of experience and enjoys mountain biking, Muay Thai/BJJ, reading, business thinking and technology. 
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