Good to see the Australia Sudoku Challenge website go live. Nice work Bayer Syd, VJs Syd & Haystac Syd.
The site is a campaign portal where people can enter the Aust. Sudoku plays off’s by competing in a branded Sudoku challenge (game engine) and win a chance to represent Australia in Hungary for the Sudoku World Championships.
Finalist then compete in a live face to face final with the winners going to Hungary. The campaign is supported by Bayer Australia’s new product Berocca 50+ and features Rugby Legend John Eales who is the current Australian Sudoku Champion.
The campaign had support in the way of a digital media spend, banners, experiential (live final & outdoor activations) and PR activity.
The site is one of 2x sites developed for the brand. Site 1 is the Sudoku site, site 2 is the Focus 50+ product site.
Good to see the campaign picked up a win at the ASMI Sales & marketing awards recently in the best PR category.
Bayer Australia, Berocca Focus 50+ Launch Campaign
Jamie is passionate about people, business and technology. He works at one of Australia's big 5 full service digital agencies across a range of SMEs to large ASX listed companies. He is an Account Director with a wealth of experience and enjoys; mountain biking, Muay Thai/BJJ, reading, creative business thinking and technology.