Number 60 in the 101 bumbest moments in business

I quite like this idea, being a sucker for gadgets & shiny things doesn`t help…wait till advertisers get hold of them…

60. Egokast.com

Next: “Loser,” “Tool,” and “Superdork.”

In June, www.egokast.com begins selling its eponymous product, a $289 video belt buckle.

The 3.5-inch wearable LCD plays four hours of high-resolution “ego-expressive egokasts,” allowing users to play their own creations or choose from more than 500 downloadable “egovideos,” including selections titled “Dancer,” “Vegas,” and “Kissface.”

About the Author

Jamie is passionate about people, business and technology. He works at Next Digital one of Australia's big 5 full service digital agencies across a range of SMEs to large ASX listed companies. He is a Senior Account Manager with a wealth of experience and enjoys mountain biking, Muay Thai/BJJ, reading, business thinking and technology.